Hi and welcome to our Candy Experience. We are Shirleen and Shaun, the founders of candy.ca. We are often asked “why did you start a candy subscription box?” We started this adventure to share our passion and love of candy with our fellow Canadians. We are a family owned business located in Winnipeg, Manitoba. We launched our candy subscription business in October, 2016. Joining us on this journey is our daughter Jessica and the “CEO”, the family cat Riley.
Like many candy lovers we used to get our candy from grocery stores, bulk stores and candy stores. The main drawback we found in grocery stores was the limited selection of candy, especially beyond the mainstream and foreign candy. Our buying candy at the bulk stores often made us think of things like “how long has this candy been in this bin?” and “how many people have rummaged through this?” Our main issue with candy stores was the high prices and that the major focus was often on kid’s candy.
As they often say on Dragons’ Den, this led us to “oh no, there must be a better way”.
Candy is childhood, the best and bright moments you wish could have lasted forever.
– Dylan Lauren
For many years we’ve wanted to do a family business and now we had the basis of an idea. While we were brainstorming (usually when Shaun talked during Shirleen’s favourite show), we discussed how our passion for candy could be made into a possible business.
A few things that were important to us were making sure the candy was as fresh as possible, we had a great variety of candy, the candy was of high quality and of course, a reasonable price. Once we had that in mind, the next step was to figure out how to do it.
During one of our many discussions, the subject of candy gift baskets we had been given or we had gifted to others came up. That got us to thinking about candy on special occasions like Christmas, Valentines Day and Easter. That kind of led us to how everyone likes to receive gifts and the best part of getting a gift, is the not knowing what’s inside and the surprise when you open it.
Then it all came together in a sort of “eureka” moment. How about if we did a business where we send people a box of delicious, unique, high quality fresh candy every month for a reasonable price. The boxes would be totally different each month, the types of candy would be a surprise, and delivered to their doorstep. Our candy subscription box was born.
We have now entered our second year of Canada’s Monthly Candy Experience. More important that what we think of the past year (it’s been awesome), we are most proud of what our customers say about us. Jessica N. of Peace River says “It’s the best subscription box ever. They send you this box of dreams every month and it’s loaded with super fresh candy. I loved the handwritten note inside.” and Kelly O. of Swift Current “I loved the box this month; okay, I usually love every box! Those sour skulls candy from Sweden were incredible and the cherry slices were delectable. Keep it up. “
Our mission for your candy subscription box is to deliver fresh, delicious, mouthwatering, and amazing candy from Canada, United States and around the world, right to your doorstep.
Our childhood candy memories...
When I was about 11, we used to go to the small town store to spend some of our creamery money (money from milking cows). I got 50 cents to spend however I wanted to. I bought my favourite candy… they were red licorice shoelaces. They cost 5 cents each. I remember braiding them and tying them into knots just to make them last longer, at least I thought so. Also for a little more money (10 cents) I would buy the Popeye Candy Cigarettes. Mmmm, they were both so delicious.
My childhood memories of candy are some of my best memories! My father, who worked for the government would travel now and then and be away for several days at a time. When he came home, my three brothers and I would meet him at the door. Sure, we missed him, but there was more at stake also. Whenever he came home from a trip he would bring home four chocolate bars and we got to choose, from oldest to youngest and once in a wile, youngest to oldest (I was the youngest), which candy we wanted. This was always a fun and exciting time. I always hoped that one way or another I would get the Oh Henry Bar or at least the Coffee Crisp! I can still picture the scrum at the door.
The summer of my tenth birthday, I spent every day with a group of kids from my townhouse complex. We’d take the few dollars we’d saved from chores or been given by our parents and walk down a long back lane to the Husky gas station. There, we’d spend what felt like forever filling little plastic bags with a well-curated assortment of 5-cent candies; sometimes we “splurged” on 25-cent candies. All of the sweet and sour treats were paired with a Slurpee. So many afternoons were spent on the playground, eating that candy and laughing through the summer heat.